There’re lots of potential pet owners out there, but some may need a bit of inspiration to adopt.
That’s why Photographer Amol Jadhav and art director Pranav Bhide created a powerful campaign for "World For All Animal Care" And Adoptions in Mumbai in order to help spread awareness about their adoption event, and – Thankfully – it worked!
Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one.
The artists arranged their portrait subjects to create an…
animal shape in the negative space between them.
Everything came together when they turned on a super bright backlight and placed gentle fill light in the front, perfect for the tagline “There’s always room for more. Adopt.”
People heard Amol’s and Pranav’s message – compared to last year, the attendance of the event boosted by 150%, and this lead to 42 adoptions!
Credit: Behance | worldforall.co | amoljadhav.com (h/t: petapixel, dodo)
Below we feature a video from Petco, showing us some very interesting and frankly heartbreaking facts about pets and why we cshould strongly consider adopting one.
Please watch the video, comment your thoughts and opinion in the section below and share this article with your friends to help spread awareness on pet adoption!
